AI. RPA. Two powerful tools—but they do very different things. If you're exploring automation, understanding the difference is key to choosing the right solution.

What is RPA?

RPA (Robotic Process Automation) is designed to mimic human actions. It automates structured, rule-based tasks like data entry, invoice processing, or pulling reports from a system.

What is AI?

AI (Artificial Intelligence) simulates human thinking. It’s used for understanding natural language, making predictions, recognizing patterns, and learning from data.

Quick Comparison

• RPA follows rules. AI learns and adapts.

• RPA is great for repetitive tasks. AI is better for complex, data-driven decisions.

• RPA automates actions. AI automates thinking.

Do You Have to Choose One?

No—most businesses benefit from both.

RPA can handle routine operations while AI handles smarter tasks, like classifying requests, analyzing emails, or chatting with customers.

When to Use RPA

Use RPA if your process:

• Has fixed rules and formats

• Is high volume and repetitive

• Needs to run across multiple systems

When to Use AI

Use AI if your process:

• Requires analysis or judgment

• Involves natural language or unstructured data

• Benefits from prediction or personalization

The Sweet Spot: RPA + AI Together

The best solutions often combine both. Think: a chatbot (AI) that gathers info and then passes it to a bot (RPA) to complete the task.

Not Sure What You Need?

We’ll help you assess your workflows and show you how AI, RPA, or both can fit your business. And yes—we’ll automate one task at no cost, just to show you what’s possible.